I'm an entrepreneur, personal brand coach, and passionate marketing enthusiast, dedicated to helping you
build a brand that feels true to who you are!

Born in a small German town and raised by a lively Argentine family, I learned early on to view the world through a myriad of perspectives.

For as long as I can remember, I was interested in writing, design, entrepreneurship, technology and human psychology.

I ALWAYS
WANTED TO
UNDERSTAND
WHAT MAKES
PEOPLE LIVE
A TRULY
CREATIVE LIFE.

My career began in the competitive world of advertising, where I was on the verge of becoming the youngest art director at a leading agency. But just as I was about to reach my goal, I realized that my heart wasn't in it for the awards or the luxury brands. I yearned to craft narratives that had a positive impact on people’s life.

Seeking deeper meaning, I left the advertising scene and took on various marketing and tech gigs. One led me to professional coaching training at the Coaching Akademie Berlin. For the first time, I felt genuinely equipped to help people make a positive change.

And so I did what every 30 something with a bold dream would have done. I left the security of my 9-5 job in Hamburg and moved to Barcelona to launch my own coaching business.
But I faced an unexpected challenge:


MY INTROVERTED NATURE MADE SELF-PROMOTION AND NETWORKING INCREDIBLY DAUNTING.

Despite my best efforts, I found myself exhausted and frustrated by the countless cookie-cutter solutions offered by many brand and marketing coaches who sold me methods, that felt inauthentic, forced and even insincere.

My turning point came when I discovered the transformative power of brand archetypes.
Understanding and developing my brand narrative through this method
completely changed my approach and allowed me to promote myself genuinely.

That's when I realised — promoting yourself can actually feel great when you're fully aligned with your message.

But this also raised one pivotal question:
What would the world look like if more impact driven individuals had the courage to share their ideas?
Message received. It was time to get to work.

Armed with marketing insights from leading ad agencies and comprehensive coaching tools, I began supporting other creative entrepreneurs and professionals in creating personal brands that feel authentic and impactful.

From speaking at events like Wanderlust 108 to helping speakers of TEDx Barcelona share their message, I witnessed first hand how the stories we tell have the power to shape the world.

I’M HERE TO HELP YOU TELL YOURS.

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  • Every person is born with a unique set of gifts. The adventure lies in discovering, embracing, and using them.

  • True learning involves diving in headfirst – embracing the good, the bad, and everything in between. It's in those beautifully messy moments where we find the heart of our stories.

  • Technology is here to amplify our voices. By weaving together the latest tech with deep psychological insights, your story can truly connect and reflect your unique journey.

  • If what you seek isn't out there, it might be time to create it yourself.
    This is more than a business mindset; it's a philosophy for life.

IN MY MISSION, I’M GUIDED BY A FEW CORE PRINCIPLES:


COME SAY “HI” ON YOUTUBE:

If you want to learn more about my approach, you might want to check
out my YouTube channel, JulishTV.

This is where I aim to provide the tools, strategies and personal insights to get
your personal brand from brainstorming mode right to the heart of your audience.

IF YOU READ THIS FAR, THANK YOU.

There’s one last thing I’d like you to know:

I'm not an “online-guru”; I'm just like you.
I have my ups and downs, face challenges, and sometimes grapple with doubt.
But I commit to always sharing the best of my real-world experiences and learnings, straight from the heart.

To everyone who feels the call to create, lead, and make a difference:  
you are the reason I do what I do.

Together, we can craft narratives that resonate and spark real change. One story at a time.

STAY CONNECTED.

The best way to stay connected and dive deeper into this journey is to join my community.

Sign up for the Julish Inner Circle to receive exclusive insights and stay updated on my latest offerings.

Thank you so much for stopping by. I'm truly grateful that you’re here and can’t wait to see where this journey takes us.


XO